Hey there, good lookin’

MoCo
One of the coolest things about my job is knowing the behind-the-scenes people in the pictures we use in our ads. That's me getting a chance to kick back in the air conditioning on a hay tools shoot.

On our shoots, the main focus is making sure that the equipment looks good. We want to make it easy for people to imagine the machines running on their farm. And when it comes to the people who show up in the shots, we're more worried about finding people who can run the equipment well than what they look like in the cab. And since very few professional models include "expert combine driver" with their head shots, we rely on the people who do know their way around a tractor, including company employees and farmers nice enough to let us interrupt their days.

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